Relove

‘Relove’ combines the companies B&Q and Ikea, to encourage others to upcycle their unloved Ikea furniture and to give it a second chance. The campaign is accompanied by a series of posters and campaign video showing basic upcycling projects and techniques to be aimed at those who believe they don’t have the skills or knowledge to upcycle their own Ikea furniture. As well as the ‘B&Q Basics’ a one of a kind essential tool kit, full of the basic tools needed to complete an endless variety of upcycling projects.